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Distributed by Ingram and Baker & Taylor
Also available from Amazon.com
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Contents
Introduction
Yali Friedman
Top Five Mistakes
Carlos N. Velez
Communicating With Investors and the Media
Fay Weston
Securing Intellectual Property From the Inside Out
John Avellanet
Aggressive Intellectual Property Strategies
Gene Rzucidlo and Stefan Miller
Market Based Business Development
Ryan Bethencourt
The Ins and Outs of In- and Out-Licensing
Gil Ben-Menachem
Free Cash Flow-the Essential Ingredient for Growing a
Business
Gerald S. "Sandy" Graham
Biotechnology Transfers and Models Facilitate Access to
Biotechnological Inventions
Oleksandr Skorokhod
Maximizing the Strategic Impact of Health- and Pharmacoeconomics in
Biotechnology Companies
Ulf Staginnus and Stephen Russell
Valuation of Technologies Through Services
Ingrid Marchal-Gerez
How Big is the World Market for Biopharmaceuticals?
Ronald A. Rader
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